On-Page SEO The Complete Guide FREE Checklist Included

These on-page SEO elements will collectively have a major impact on your website’s rankings. There are tools that will show you how mobile friendly your page is. Once again, Google has a Mobile Friendly Test tool that you can use to check yours. If it rates poorly, you know you have some adjustments to make. All of the elements mentioned above are helpful, but in the end the most important on-page element that will affect your rankings is the content. It’s just another small way to help Google better understand what the topical focus of your page is.

This makes the H2 tag useful because it contributes towards creating a good on-page user experience. So instead of only using one specific keyword in your content, you can make use of or add keywords that are similar. One thing you really SEO Anomaly want to avoid doing is “keyword stuffing” – the process of stuffing a page with the same keyword in an attempt to manipulate a website’s search rankings.

Mobile-Friendliness

Linking to other sites is not a ranking factor, but when you link, choosing high-quality sources can help establish your content as credible. This is another time saver because you can add internal links without opening any individual pages. Simply increasing internal links pointing to your 1-3 most important pages can boost their ranking. But if a searcher enters a different keyword and Google wants to display your page, it’ll pull text from your page that closely matches what the searcher’s looking for. A sitemap is a file containing a list of all pages on your site.

Optimize Page Content

On-page SEO (also known as “on-site SEO”) is the practice of optimizing webpage content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, URLs, and other ranking factors. It’s a foundational SEO strategy and an excellent place for beginners to practice SEO.

The reason for this is that Google puts more emphasis on the keywords that show up within the first 100 words of your content. Dropping your main keyword within the first 100 words will help Google to understand what your content is about. But a keyword like “esports earnings” is definitely one you should be targeting since it’s got low competition and some really high search volume. Well, before thinking of where and how often to use keywords, you should start by doing keyword research in order to determine which keywords to use. If you’re going to go down the AI route, just bear in mind that – as with any type of content – it needs to be useful if it’s going to rank well. And if everyone uses the same AI content, it might still end up being duplicate content.

Search Atlas

Google’s own research shows that synonyms actually play a role in up to 70% of searches. It’s not keyword density, it’s term frequency–inverse document frequency (TF-IDF). Special thanks to Bill Slawski, whose posts on SEO By the Sea led to much of the research for this work.

• Aside from title tags, you’ll also want to incorporate your keywords into your meta description.
• So if you wanted to cover that topic on your site, you’d want to note that the first page results are made up mostly of list posts.
• Below, you’ll learn the difference between on-page SEO and technical SEO and how each affects your website’s performance in search results.
• Think of it as a friendly address that guides search engines and invites users to explore your content.

On-Page makes it easy to rank on Google, you’ll wonder how you ever did without it. Enterprise plan features up to 2000 Stealth AI articles and the full On-Page optimization suite. The ultimate agency plan features up to 1000 Stealth AI articles and the full On-Page optimization suite. The best all around plan features up to 150 Stealth AI articles and the full On-Page optimization suite. While most tools will tell you what the competition is doing…

Therefore, you should optimize the image sizes and find the ideal balance between size and quality. To test the page speed, you can use PageSpeed Insights from Google. Besides the speed score, you’ll also get tips and hints on how to improve the site speed. They think their “link juice” will spill out to other websites and their authority will suffer. In the following chapters, we’ll go step by step through all of these factors.

This snippet usually appears below your page’s title on the SERP. The tool will generate a list of related keywords, sorted by search volume. If people don’t click through to your site, they won’t read your content or buy your products. If you notice Google is having trouble accessing one of your important webpages (for example, robots.txt is blocking search engine crawlers), you’ll want to fix that ASAP. Second, images and other forms of multimedia can help content rank better. That’s why content is now a BIG part of any modern-day SEO strategy.